Sony

This project completed in 2021, looked at how I was able to rebrand Sony through a ‘colour refresh’. In this sense, I looked at exploring the idea of pixellation, with Sony being a tech company I thought this was extremely fitting. Therefore, the branding campaign looked at the notion of blocks of colour, and how this can ultimately create a captivating and bold design to grab the audience’s attention. This project of mine was later featured in the University’s presentation of ‘interesting work by interested students’.