Haiku Hands

Haiku Hands is an Australian electronic pop band, setting a brief for the Unviersity of Melbourne to rebrand their band. The creation of the haiku Hands branding identity was drawn from the ‘please stand by image, this image was seen as a glitch, when the television screen was not in service or glitching. Therefore, the vertical nature of this glitching on screen has been adapted within the logo with a more narrow and elongated type. The glitch design has been further carried through the branding identity of distorting and stretching imagery of the band, playing with colours that create this lengthened pattern to be used across the branding campaign. This identity looks to match the sound of the music Haiku Hands has created throughout this album with the electronic and upbeat music.