Caramel Creative Internship

Caramel Creative is a digital and branding agency located in South Melbourne. The studios’ main goal involves driving brands to succeed, using design to create business growth that ultimately develop into profit. The company has been operating for over 15 years and looks at the strategies that build meaningful stories for clients through their branding campaigns. Being a design intern for 5 weeks at Caramel opened my eyes to the world of graphic design and demonstrated to me the possibilities and processes amongst the design working life. The company currently has approximately 15 workers, consisting of a design team, digital team and management team for client purposes. Projects created by the company include identities for brands, website development and videography. Fortunately, I had the opportunity to work with the design team, as the creative director, Justin Davies, took me on board to explore the possibilities of branding and what occurs behind scenes. Reflecting on my experience at the internship, this has demonstrated to me the expanse of a branding agency, consisting of the in-depth processes taking place to develop a concept, and the cooperation required within the agency. Working at Caramel Creative was an extremely rewarding experience, as the team continued to be very welcoming upon my arrival. I took part in several tasks within the company that allowed me to gain more knowledge on the tasks and goals of the company. This included shadowing Caramel staff to gain further role understanding, participating in external client meetings, collaborating with the team members and providing support to ongoing design projects within the business as demonstrated below.